Share the Knowledge

How Consumers use Technology and its impact on their lives

Assignment 2

Script Notes




  1. Ecommerce revolutionised shopping and consumerism
  2. Putting stuff on the shelves no longer cuts it
  3. Experiential shopping the expectation
  4. A network designed to connect US Government offices took over the world.
  5. This medium which allows consumers to:

make competitive choices


satisfy their individual needs.

led to the expectation of top quality service.

  1. From 16 million or 0.4% of the global population in 1995 to 4157 million or 54.4% in 2017.






  1. Huge increase from PCs in the 1990s to multiple ways to access the internet in the last decade:
  2. Smartphones (predicted to be 30% of all IP Traffic by 2020). Smart TVs, Laptops, Game controllers, fridges, in car sat navs.
  3. Any device with a sensor of some form of control technology can be connected to a WIFI network. (Public Networks) 64 Million in 2015 to 432 Million.


How Consumers search for information



  1. Change from traditional linear via television, a catalogue or brochure to the local store to a constantly moving target of a website, social media, and individualised digital marketing.
  2. Change from a few brands that dominated the internet in the 90s (eBay, Amazon, google, Hotmail), to blogging sites such as Tumblr, WordPress and the rise of social media and apps.
  3. Active dialogue with companies via Social Media.
  4. Influencers make or break a brand or product.



What Consumers Buy



  1. Amazon / eBay sell to each other (You can find anything online), and write reviews.
  2. Eliminate the middle man
  3. Any time of day to any location.
  4. Rise of eBooks / services, music files and software, TV and Film streaming.
  5. Website supply, webinars, professional development and autonomy, entrepreneurship.
  6. Start their own ventures, find mutually beneficial collaborations.


Video Consumption



  1. Exponential increase in the last 5 years. Expected to be 82% of IP traffic by 2020 up from 68% in 2015.
  2. Equivalent to 3 Trillion minutes a month, 5 million years per month, 1 million minutes every second.
  3. Average America Surfer 5 ½ hrs of online videos per day, in the shape of..
  4. Blogs, podcasts, videos, webinars, tutorials.


Consumer Trends



  1. Stunning rise of ecommerce due in part to friendlier and in turn better phones all means the barriers between seller and buyer are greatly reduced.
  2. Things such as seamless shopping, free 1-day delivery, 1 click purchase, easy online returns – now the expectation / perceived minimum.
  3. The rise of the use of AD blockers has also added to the seamlessness and user friendly online environment.
  4. Personalisation means optimisation of revenue due to smarter algorithms and digital analytics.
  5. Meaning the sale conversion rate is optimised.
  6. As the user experience improves so does revenue received.
  7. Better targeted comment, social media campaigns and apps have also facilitated this.
  8. Such as… AR integrators (app) see the product in your room just by pointing the phone at the coffee table.
  9. VOIP / Facial recognition software also contributed.
  10. Social Shopping purchases made via FB, Instagram and Pinterest as the impulse buy has been not catered for
  11. Rise of price comparison websites. All this meant that…
  12. 65% of Black Monday sales on Shopify in 2017 made via a smartphone. 35% of total ecommerce purchases, predicted to by 40% for 2018.






  1. Empowered not only in terms of purchasing experience but to build a business, as well as finding a partner and improvement of social life. Personal freedom.
  2. GDPR – even more security and peace of mind.
  3. Popular entertainment also now highly digitised – no adverts on Netflix or other streaming sites.
  4. Process if you need something is now:

a). go online b). research and read reviews/watch demos.
c). purchase and d). receive in 1 day. All can be done 24/7, 365 days a year from a smartphone.



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